péro UPCYCLE : less waste more <3

The péro UPCYCLE service was conceived to take care of the disregarded... the ones that find a back spot in the closet. Clothes we bought once with a lot of passion but somehow cannot find a way to wear it again. péro UPCYCLE is the client’s offering to bring those garments back to life. All with their hand stitched love, special fabrics and personalized attention. péro loves how clothes connect with us on occasions and how they have million stories to tell and we would like those memories and stories to find a new chapter in your life, and become heirloom for generations.

For this sub-brand, we worked on continuous efforts to spread the word. Here are some examples :

A. Pero Upcycle media article by Elle India -

B. Pero UPCYCLE event done in collaboration with LBB Delhi -

C. pero upcycle introduction with Adidas Stan Smiths

D. Press Articles

• https://www.vogue.in/content/upcycle-your-favourite-piece-clothing-with-pero#upcycled-jeans-from-the-ss15-show

• https://www.vogue.in/magazine-story/aneeth-arora-on-why-upcycling-is-more-than-just-a-buzzword-at-pero/

• https://www.vervemagazine.in/fashion-and-beauty/mended-with-love-peros-upcycle-project

DISCLAIMER : ALL IMAGES ARE OWNED BY PERO BY ANEETH ARORA.